Step by Step Website Guide

"Web sitemi kendim yapmak istiyorum" diyorsan bu yazı senin için...

İndex:

Plan and project the whole work when you start. This will facilitate many stages and ensure a goal-orientated result. Write it down item by item and take notes.

Decide what your site will be, what it will tell or sell.

Will he tell about your business, your service, your company?
Will you have a blog site and publish your ideas and articles?
Are you going to broadcast my daily updates, like the news?
Will you sell a product service or multiple products?
If you are going to do e-commerce, how will your shipping stages be?
How to receive your payments?
Will you sell abroad?
Which banks will you work with?

According to your answers to all the questions above, you have created a main skeleton for the work you will do, this is good.

Focusing on project titles according to their priorities

Finding a Brand Name

Come up with a name for your business. Keep the idea of "it should read and look like a brand" in the back of your mind. Whatever your business is, this orientation will always get you more creative results. If possible, make it easy to read and write. Write down the names you find, do not rush. Spend a few days on this. Then search for the web address extensions of these names. The most valuable extension is always (in the classical sense) the .com extension. If it is taken by someone else, go to the address and see what is done under this name. If you are going to serve within the country, you can also look for a country extension domain address (such as com.tr - co.uk). You have brought your brand name, whose web domain extension is empty, one step closer to the final. Now we can move on to the next stage.

Registering a Trademark

If you are taking steps towards a corporate service, you should definitely register your trademark. Because someone else can trademark the name you have trademarked and take it away from you, or even get you fined for using it without permission. Investigate whether the trademark you have found has been registered by someone else before. If it has been registered, do not get discouraged immediately, look in which classes it has been registered. For example, you will create a trademark for olive oil, but someone else may have the same trademark to produce bread. This does not prevent you, if it is not registered in your class of activity, you can also use it. Decide which services you will provide by researching trademark nice classes. Determine 1-3 classes. Remember that registration fees increase as the number of classes increases. We will do the registration process after the following article.

Logo Creation

We have determined our brand and purchased our web extension. Always start by organising your logo and corporate identity. Don't say I'll handle it later. Because a logo made up later can look like a fly on the top of the page and is usually not compatible with the design and layout of your website. When designing a logo and corporate identity, you need to follow a path according to your business and target audience. Such as serious, colourful or fun styles. Since your corporate colours will also be formed at this stage, the design interface of your website planning will look more corporate. After making our logo at this stage, we can now make our trademark application. There are two ways to apply for a trademark. The first one is difficult; to register the trademark as the word it contains. If there are similar trademarks, it will be almost impossible to pass this stage. But if you apply as "shape", you will send your logo and your logo will receive trademark approval. In this way, you will be able to easily register your trademark when you apply as "shape". You can make your trademark application through a trademark patent attorney or you can do your research through the trademark patent institution and make your application through the same institution. If you do it yourself, you will need an e-signature or mobile signature. Mobile signature is the easiest. You can request this service from your telephone operator.

Labour Official Record

If your project is not a personal project and you intend to sell products, you should choose the appropriate real or legal entity for tax number etc. and make your official applications.

How to Build a Website?

We found our name, determined our brand, got our web address, made our trademark application and made our official applications if necessary. Now we have to choose a hosting area for our website. If you are going to do e-commerce, you can rent a site interface for an annual payment from companies that sell ready-made e-commerce packages. Although there are no such service providers that work great yet, this is a convenience. The sales phase comes with very customer-friendly and warm relationships in these packages. But don't let this fool you. When you move to the construction phase, additional fees may or may not arise, and even if they do not, the stages of returning to your requests are usually slow. It is a painful process. Because they serve hundreds of customers at the same time as you. If you are going to continue with this option, you do not need to read further in our article. The following is written for those who will build their website with Wordpress.

Find a Best Hosting Provider

You should find a good hosting provider. It must be managed with cPanel and must be fast. Do not be fooled by the size of some big hosting brands. The quality of hosting services does not apply to cheap hosting packages. cPanel is a paid hosting management interface. For this reason, many hosting companies do not give cPanel, but instead offer you free panels. Be sure to check before purchasing and verify that features such as "apcu, memcache, memcached" are activated in the hosting service you will purchase. These features are very important factors that directly affect the speed of your site. Make sure you are offered at least 3Gb space. Be sure to check the cpu usage rates. Since they will sell you shared hosting, they may have limited how much you can use the maximum cpu resources of each site, even if they do not explicitly say so. While everything is going well, this problem may suddenly confront you with problems such as your site not opening.

Wordpress Installation on Hosting Area

You can start your Wordpress installation. You can easily do the installation using the "Wp Toolkit" that comes with cPanel. When starting the installation, look carefully at the section that says installation path. The installation directory must be empty. The installation path must start with "https" (not http). Give your website a name (your brand name). You will install the plugin/theme set later, so don't choose. Choose the language of your website (this will be the language of the panel you will manage). Don't touch the version, it automatically installs the latest version.

The place that says admin will be your admin login name. You can use your brand name. All the characters you use must consist of letters that correspond to English and must be one word without spaces. Choose a strong password. Save your username and password somewhere. Your password here is the most important password for the security of your site and do not use a password that can be remembered. Your password should be at least 14 characters long and contain uppercase letters, lowercase letters, numbers and special characters (example: J8L6Lce3#R&3Pr8). Finally, write an e-mail address that you actively use in the E-Mail section. This will be the admin address of the site and the site software will communicate with you via this mail. You can press the setup button without touching the other sections. When the installation is finished, you can access your admin panel by clicking Login or Login on the same screen.

Wordpress Admin Panel

We are now in our admin panel. On the other hand, our site is also open and live. When we enter our site address, we can see our site. At this point, during the Wordpress installation in your panel, multiple free theme interfaces are also installed and the latest version is automatically activated. By going to the themes section from the panel and activating other themes, you can observe the change on the front end. With these free themes, you can create and publish simple templates. But it is almost impossible to create stylish and corporate, branded interfaces. You can also review other themes offered free of charge in the themes section and try them by installing them. Whichever theme you decide, you should leave only the leftmost of the themes installed with Wordpress and delete other themes so that they do not create a load.

Installing a Professional Theme in Wordpress

If we are planning a corporate and branded site, it is the best option to find the theme that is highly planned and will best serve your purpose and use it by paying a fee. The licence fees for these themes vary between $30-$80 on average. You pay this fee once and the theme is yours for life. But before you buy your theme, you should look at user reviews, examine the sub-themes of the theme, and decide that it suits you by browsing the demo. While doing these, the display speed of the theme is one of the important points you should pay attention to. Also make sure your theme uses the Elementor editor. Because themes using Gutenberg type editors can cause you to tear your hair out of your head.

Wordpress Maintenance Mode

After purchasing your theme, you can install and activate it on your site. All themes offer you a demo and plugin installation screen during activation. After these installations, you will have a site identical to your chosen demo theme. Next is to reshape this site according to your own brand or service. Before doing this, it would be the right decision to close our site to external users and put it into maintenance mode. To do this, you need to install a plugin that offers an "under-construction" service. We will then delete and uninstall it when we are done. The free version will do the job. After installing and activating it, try opening your site in an incognito window. If the plugin is doing its job, your site will appear in maintenance mode. But in the normal window (because you are logged in as admin) it will only show you the site.

Editing and Customising a Wordpress Site

Now you can edit your theme as you wish, delete demo content and add your own content. When creating your own pages, you can continue to keep these pages labelled as "draft" so that you can copy styles and layouts from some pages on the demo site. Content labelled as draft will not appear on the front end of your site, but you can view it in the admin panel.

Wordpress Contact Form Settings

If you are going to use a contact form on the contact page of your site, you should install the Contact Form 7 plugin. It is usually installed automatically with all paid themes. You can configure its settings properly and use it. It may require some attention when configuring its settings, but when you examine it carefully, it will guide you and open informative pages. You should also take spam blocking measures specific to this form extension so that malicious people or bots do not spam your contact form constantly.

Wordpress Security Measures

You can consider protecting your site with firewall, file hider, etc. as a security measure. Although it is not necessary, it is always good to take precautions.

How Can Wordpress Site Send Email Without Problem?

You should install the plugin called WP Mail SMTP so that your site can seamlessly send automatic mails for user interaction. The free version will be enough. After installing it, go to the cpanel interface of your hosting and create a mail address that only the site will use and choose a challenging password.

Then go to the Brevo.com site. Create a free account here. Define your domain address in your account. During this definition, it will give you 3 TXT DNS records. Add these records to your site's DNS records via cpanel. After adding, press the verification button at the bottom on the screen where Brevo gives these records. If you have entered the records without errors, it will confirm instantly.

We added our domain, now we need to add sender. We enter the Senders section from the menu that opens by clicking your account name in the upper right corner. With the Add Sender button, we enter our e-mail address we opened above in this field. It is instantly approved. Now, as the last process, we enter the Smtp & Ip section from the menu opened by clicking on our account name. We go to the API Keys section and press the Generate a new API key button. We copy the API key it gives us (save it somewhere).

Our work here is done. We return to our Worspress admin panel. We enter the WP Mail SMTP interface, there is a section below as a mail sender (with a lot of logos) in this section we select Brevo. We enter the email address we opened in the sender email address section above. We go down, where it says API Key, we paste the API key we copied. In the sender domain, we write the address of our website without www at the beginning (such as website.com). We press the save settings button. To test if everything is going well, we click on the Tools section in the WP Mail SMTP menu.

The test email sending page will open. Enter another e-mail address that you use frequently and press the send e-mail button. If you have done all the steps correctly, it will tell you that the result was successful and you will receive a test email.

Wordpress E-Commerce, Selling Products

If you are building e-commerce and will sell products, you will need to install the Woocommerce plugin. In this way, your site will have an e-commerce infrastructure. If you have selected and installed an e-commerce theme, Woocommerce should already be installed when installing this theme. From the application settings, you can configure your site for sales purposes. You can activate the payment option by wire transfer and start selling immediately.

To receive credit card payments, you will need to use a payment gateway. So you will need a virtual pos. If you are trading within the country, do not bother getting a virtual POS from your bank. You can get a virtual POS very quickly by applying to one of the dozens of virtual POS provider platforms such as İyzico through their website with your official business or personal information. You can also download the plugin applications of these platforms compatible with Wordpress and install them on your site and start using them immediately.

Wordpress Acceleration Not Now

Do the acceleration of your site, activation of buffering and cache processes after you fill the content of the entire site and finish your editing. If you do it before, there will be unnecessary loads on your site software and server for re-memory and cache operations after each correction and update.

Wordpress Launching the Site

If the content design of your site is finished and ready to go live, test the mobile compatibility of each page on all pages one by one. If necessary, you can use the Elementor editor to make separate customisations for computer and mobile. Disable the Under Construction plugin to get your site live. Do not delete it for now, you are at the beginning of the road, maybe you may need maintenance mode again. Now let's speed up our site.

Wordpress Site Acceleration

Install one of the plugins called Wp Rocket or Wp Fastest Cache. There is enough detailed installation information about them on the web, you can find and review them by searching.

I use the paid versions of Perfmatters + WP Fastest Cache on all my sites. While the free versions produce satisfactory results, the paid pro versions can work wonders.
In addition, one of the most important steps to speed up your site is to upload all photos in webp format or to enable the site to automatically convert the photos uploaded with the plugin to this format.

Another important detail is that flashy fonts and icons that your site uses to look cute to users slow down your site while loading. These fonts are usually pulled from the Google font archive, which can create an average load of 200K for each font during loading. Although plugins such as Perfmatters have the ability to store and use these fonts in the local folder, this is not the definitive solution. The definitive and most successful solution is to convert the fonts one by one into the appropriate format and upload them to the site. In this way, the font size of 200K is reduced to 25K.

Ps: Always use small details that need to be clear, such as a logo, in PNG format. PNG renders the image without distorting it. It is therefore the best file format for saving small graphical elements, although it is a disaster for large images.

Wordpress Google Site Kit

Install and activate the Google Site Kit plugin. It will guide you and do all the operations itself. It will both create your Google Search index and register your Google Analytics. Thus, the software infrastructure of our site started to talk to Google.

Wordpress SEO Optimisation

In order to appear properly in search engines such as Google, Bing, Yandex, we need to configure our SEO configuration. Although there are a lot of applications for this, my recommendation would be Rank Math SEO. It closely follows and applies the changing Google algorithms. It warns and guides you in the seo adjustments you make on your pages. We will also need to associate your SEO plugin application with our Google links we opened above. The plugin will guide you during installation, if not, you should enter the SEO plugin settings and do it yourself. You can find detailed resources on this subject on the help pages of the SEO application you use.

Wordpress Create Original Content for Your Site

Do not create the content of your site by copying it from other places. If necessary, get inspired, write and produce content from scratch with the inspiration you receive. For example, I sit and write these lines word by word so that you can do this work I do for a fee on your own. Give importance to your content and pages separately, take slow steps without rushing, but move forward firmly.

Remember, search engines have already seen and indexed the content you will copy before you. When you take it and use it, it will instantly detect where you copy it from, give you negative points and process your content as a copy.

Be Patient, Take Your Time

Doing all SEO work correctly and wonderfully does not mean that you will quickly rank high in search results. For this, your pages must first attract traffic. Pages equipped with advertising or niche information will provide you with the traffic you need. I should also mention that how long a user who clicked on the search result stays and spends time on your site is one of the most important criteria. Because in this way, the search engine concludes that "so the result I showed was correct and the user entered the site and found what he was looking for and stayed there for a while". If a user who clicks on a search result enters your site and leaves immediately, the search engine will conclude that the server does not have a satisfactory response on your site and will give priority to your competitors in the next result displays.

SEO Frauds

"If you pay this much money, I will put you at the forefront of Google" Do not spend five pennies on fake Seo experts who come to you with such lies. Google will eventually detect these studies with spam and fake regulations and penalise you by throwing you to the bottom of the well in the search results. It is not easy to fix this result later. It may take years. The best ranking is to get to the front of the index "organically" with great content and requires some time. This time may vary depending on the work of other competitors in your industry and Seo competition.

For your questions, you can write to us from the contact section and request free information.

In addition, we can offer you all the processes described above for a fee by positioning as a private agency that you can reach at any time during the project phase. We will be here when you need us.

m.ketanci

project manager / art director